NEWS RELEASE Contact: Rob Blumberg Golf Research In Play Announces Golf Club Trade-In Program — Portion of Proceeds to Benefit Give2TheTroops “Tee Off For The Troops” Campaign GRAFTON, MASS – August 27, 2007 – Golf Research In Play (G.R.I.P.), a golf equipment manufacturer and an online-focused retailer dedicated to developing and offering the finest quality golf clubs, today announced its new golf club trade-in program. The program has been developed to complement the company’s thriving online golf club business and support the Give2TheTroops® (G2TTs) “Tee Off For The Troops™” Campaign. Available through www.gogrip.com, G.R.I.P.’s current and prospective customers can send their gently used clubs to G.R.I.P. in exchange for a credit towards new G.R.I.P. clubs. The company will donate a portion of the clubs received through its trade-in program to G2TTs, who will in turn ship the used equipment to deployed U.S. troops who have requested clubs for recreational purposes. “We have received a lot of requests from our customers for a trade-in program. I am very excited that we can not only offer this new service to our customer base, but also provide some much needed recreation and enjoyment to our troops who risk their lives every day to protect us,” said Robert Blumberg, president of Golf Research In Play. Unique Features of G.R.I.P.’s Trade-In Program Unlike other golf club trade-in programs, G.R.I.P. offers its customers credit for any clubs sent in, provided that the clubs do not have bent shafts, rusting heads, dents, excessive paint chipping, large pop–up marks, significant dings, missing decals, and loose feruls. In addition, the clubs’ length must not exceed +/-1.5" and the lie angle must not exceed +/-3 degrees. Other trade-in programs only give credit in exchange for golf clubs that still have a significant value on the secondary market. G.R.I.P. Trade-In Submission Process: With the used club shipment, customers are requested to submit the G.R.I.P. trade-in form, which can be found on the G.R.I.P. Web site at http://www.gogrip.com/p-45-tradein.aspx. Upon receipt of the clubs, G.R.I.P. will issue the customer a credit in approximately 3-4 business days based on the make, model, year and condition of the clubs. The trade-in credit will be in the form of a coupon code that the customer receives via email, which can be used toward a www.gogrip.com purchase. “We are absolutely thrilled that G.R.I.P. is helping us to provide this recreation to our troops deployed overseas. If you could imagine living in the desert, with no television or other leisure activities and amusements that we take for granted, then you could truly appreciate how much enjoyment our troops get from hitting golf balls during their recreation time,” said Barbara Whitehead, NC branch director, Give2TheTroops, Inc. “Tee Off For The Troops” Campaign The “Tee Off For The Troops” Campaign was launched in 2004, when a few sailors wanted clubs to tee off their ships. Soon other troops began asking G2TTs if the organization could get them golf equipment, turf, tees, balls and clubs. It was successful in its mission. Since its inception, it has shipped hundreds of golf sets to deployed U.S. troops. About Give2TheTroops Give2TheTroops is a 501(c) 3, tax-exempt, non-profit organization that sends care packages and letters to deployed and wounded U.S. military troops in combat zones. It is a non-political organization and supports all branches of the service. Founded in December 2002 by a U.S. Marine wife, the organization has grown to nine branches in nine states. Since 2002, G2TTs has sent more than 28,000 large boxes (averaging 65 lbs. each) to more than half a million American military troops deployed in Iraq, Afghanistan, and other combat zones. For more information, visit www.give2thetroops.org or call 1-252-321-8227. About G.R.I.P. A revolution in golf equipment has been started by Golf Research In Play. Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs — golf clubs that make the game easier to play, more fun, and highly affordable for the recreational golfer. Delivering the best in high-performance golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-year warranty against manufacturers defects for all of its golf clubs. For more information and to order products, visit www.gogrip.com or call 1-800-881-5774. |